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User Acquisition Lead

at ScaleUp • Oct 22, 2025

Role Overview: User Acquisition Lead at ScaleUp

The team at ScaleUp is defining the future of digital engagement. As our new User Acquisition Lead, you'll lead the charge.

Growth Philosophy and Culture

Success at ScaleUp requires more than just technical skill; it requires a specific mindset. We believe that growth is an iterative process of discovery. As a User Acquisition Lead, you will be encouraged to challenge assumptions and move beyond traditional marketing playbooks. Our culture is built on the foundation of radical candor and data-driven decision making. We believe that every failure in an experiment is a successful step toward understanding our user base better. You will have the autonomy to fail fast and scale even faster.

The Technical Ecosystem

Your work as a User Acquisition Lead will involve deep integration with our product and engineering teams. We utilize a best-in-class tech stack including advanced marketing automation platforms, real-time data warehouses, and custom-built attribution models. You should be comfortable discussing API integrations, data hygiene, and the ethical implications of AI in marketing.

Strategic Mission and Global Impact

Furthermore, in your capacity as User Acquisition Lead, you will focus on leveraging cross-functional synergies to drive holistic retention metrics. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on leveraging cross-functional synergies to drive holistic retention metrics. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on implementing robust A/B testing frameworks that ensure statistical significance. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on pioneering new frontiers in influencer-led growth and viral loops. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on deconstructing the unit economics of our primary acquisition channels. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on deconstructing the unit economics of our primary acquisition channels. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on implementing robust A/B testing frameworks that ensure statistical significance. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on deconstructing the unit economics of our primary acquisition channels. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on optimizing the top-of-funnel velocity through programmatic SEO and community building. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on implementing robust A/B testing frameworks that ensure statistical significance. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on implementing robust A/B testing frameworks that ensure statistical significance. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

Furthermore, in your capacity as User Acquisition Lead, you will focus on pioneering new frontiers in influencer-led growth and viral loops. This involves a deep dive into the psychological triggers that drive user behavior in the ScaleUp ecosystem. We analyze the data from our global cohorts to identify high-leverage opportunities to reduce churn and increase the lifetime value of our customers across all geographical regions.

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